be® is a brand designed around how you want life to be. Simple and no-nonsense.
For the last 20 years Basic Essentials (be®) has provided simple, no-nonsense products, smart values, and innovative solutions for Americans’ kitchen needs – with Prepware, Bakeware, Cookware, and Dinnerware collections that customers love having in their homes.
Basic Essentials (be®) wants you to feel comfortable in the kitchen. Our very affordable, simple to use products, packed with functional design, best-in-class materials, and contemporary style are just part of the rich brand experience that be® delivers.
Basic Essentials (be®) designs with you in mind.
Your needs. Your budget. Your style.
And we wrap it all up in the best warranty in the market, and deliver top notch customer service.
Simple. Smart. Innovative.